About This

Ultra-Lightening Power: Reach for the unicorns with our bleach that lifts up to 9 whole levels for icy blonde and beyond. ❄️
Quick-Acting Formula: This ain't your grandma's bleach. Our supercharged formula gets the job done fast, minimizing processing time and reducing the risk of damage.
Customizable Lightening: No two heads of hair are the same, which is why our bleach works with your favorite developer to achieve your perfect level of lift. From subtle highlights to platinum perfection, you've got this!
Salon-Quality at Home: Our dust-free, no-drip formula is easy to use and mess-proof, even for beginners. Plus, the creamy consistency mixes and applies like a breeze, ensuring even lightening from root to tip.
Versatile Application: Suitable for both on-scalp and off-scalp applications.
White Powder Bleach: This OG formula provides crystal-clear visibility during lightening for even application and perfect results. See ya later, stripey hair!